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Technical Data

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Adobe Illustrator

1. Format:Adobe Illustrator, PSD, Coreldraw.

Parkway Display Products Limited when laying out your document, PDF, PSD, Adobe Illustractor are generally the preferred art format,especially for typography and large document such as signs and banners. Not to say you should not use photos,of course but place your raster images into Illustrator, corelDraw, this will result in smaller file sizes.

2. Bleed zone and margin

A “bleed” is anything that you want to print to the very edges of the finished product: a line, photo, illustration, background, etc. that will “run off the edge” of the paper. Whatever you want to bleed must be positioned PAST the document edges where you want it to bleed.
The bleed zone compensates for minor inaccuracies of the printing, trimming and folding equipment to ensure that there are no white cracks (unprinted paper) on the edges of the finished pieces. The industry standard bleed zone is 0.196″  past the document edge, although registration is rarely that inaccurate.

bleed zone and margin

Margin is the space INSIDE of the document edges creating a “safety zone” for art that you do NOT want to get cut off in the trimming process. Due to minor variations of the production equipment involved, you need a clear margin of free space around your art. Industry standard is to never place anything closer than 0.196″ to the document edge.

Output color

3. Output color

The default colors are CMYK, the colors for full-color printing. These are fine as long unless you only want a 1 or 2-color document. If you do NOT want full color printing, be sure that you choose from the Pantone Solid Colors (also known as “spot colors”). It’s a good idea to choose and then save to your swatches pallet.


4. Images

All photos and other raster art should be at least 300 DPI to ensure they print clearly. Low quality images may appear in blurry and pixelated. Modern print equipment resolution is 350 DPI or better.

Font Issues

5.Font Issues

Adobe Illustrator, InDesign & CorelDraw, have a method of turning the type fonts into objects, so they are no longer a type font. Obviously you will need to make a copy of the digital file first, as the typesetting will no longer be editable. This method will eliminate any possibility of a font problem without losing any quality, such as rasterizing the art.
Supply Your Fonts – many design programs can automatically collect all of the fonts used in the document package them in a folder to supply to your printing facility.

Transferring Your Files– Going to Press

If your document was created in Adobe Illustrator, you can make a copy and outline the fonts rather than manually gather them. In Photoshop, saving as a TIF file is recommended, as a JPG (although a smaller file size) will somewhat segregate the quality of your images.

Now that you are ready to print your document, how are you getting it to our printing company;
1. If the file size is small enough (around 10 MB or less), you can simple email them your art;
2. Compressing your art files with WinZip or other software can drastically reduce file sizes for emailing;
3. You can upload your art to DropBox, or a similar system for sharing large files;
4. Or save yourself a lot of hassle – make a proper PDF file and just email it.